The $1499 Epic

I am not picking on Whirlpool ...There are three motivations in writing this column as well as yesterdays $119 KitchenAid dishwasher:

A. The meltdown in the mortgage industry has affected seemingly every industry to a huge extent

B. Companies have taken radical steps to write to keep the factories working

C. This is a great environment to be a consumer


So we are back to being the Whirlpool CEO....We have a huge share of the laundry business...Almost 60%. We did not predict the economic downturn, which is somewhat understandable. We also did not predict Frigidaire manufacturing great products on the lower end and Bosch and Miele on the higher end.


So we again funnel rebates to turn this $1799 pair to $1499



I often wonder what this stuff costs to actually manufacture