The $119 KitchenAid Dishwasher

You are the CEO of Whirlpool in 2003, and you just bought your biggest rival, Maytag. By all appearances, this is a great deal. You have acquired great names in Maytag, JennAir and Amana, and it finally affords a relationship with Home Depot as well as more in roads with Lowes and Sears....


Unfortunately, a good deal is also contingent on timing. Acquisition in the middle of an economic downturn is a recipe for financial ruin....So what do you do?

You panic. Then fund your distribution channel directly and indirectly, so we have manufacturers, national buying groups and regional chapters all funding the same products....Which is great for the consumer


After 4(so far) rebates, you can buy this KitchenAid dishwasher for $119 in black or white as long as you buy 2 other pieces for $399 or greater (or $219 with just 1 other piece through March.)


Have a look:



Now the math:

Cost of the unit $569

Less:
Local Warehouse 50
MVP National Buying Group 100
Northeast Office 300

Rebate Total 450

After Rebate $119








This is a $600 dishwasher