I think Green is important. We only have one Earth, but people are not buying Green products as once expected. Recession is a reason. People just do not have extra money.
The payback also needs to be clarified. In the example below, we have two undercounter lights. There is $100 dollars between LED and standard halogen.
The LED is cooler, has a 20 year lamp life, versus 7 months for incandescent, and is 90% more efficient. You probably still see $100.
Now look again:
You see a 4 year payback and a benefit to the environment...not including trips for burnt out bulbs, the heat which turns on you HVAC system and several other microbenefits....
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