Kelly Rippa is Wrong?

I will be in New York tomorrow talking with Electrolux about their advertising campaign (like my opinion should count). They spent 250 million dollars advertising their brand featuring Kelly Rippa in one year.

That's right $250,000,000...

At the end of the day, did they receive a return on a huge investment? Then I was thinking what if I was the CMO...What would I do? Leveraging strength in my opinion is the way to market anything, whether its Yale or Electrolux:

My campaign would feature the following:

The Biggest





Their laundry is the largest at 4.7 cubic feet. They also have a 18 minute wash and dry cycle, so they are the fastest. They also have the shallowest vented dimension, so they fit in more closets...

The Fastest





Induction is faster and better than even professional gas ranges. I would show a comparison on Youtube with boiling water (I think we do)...Costs $350 for a good camera with video, so I am way under budget....The Electrolux induction is also the least expensive unit...Multiple themes could be generated here.


Technological





Their control panels allows consumers to cook anything at any cycle...allowing for multiple themes here.


French





So far, I have spent $350. I would probably spread out a few more dollars on the internet content spends as well as blogger alliances and maybe some paid Google searches...and spend the rest on manufacturing a french door refrigerator, which has dominated this segment. They have it out now, but Electrolux has lost package driven consumers for almost 3 years.

How did I do?