I had to buy an ice scraper today, which is an overdue purchase on so many levels. Naturally, I could not help but walk into the appliance section of this store. The salesman sold the customer a $1100 refrigerator and a $69 service plan.
Personally, I find it awkward to sell service without an actual service department, but this was never mentioned during the sale. The customer never even inquired.
This begs the question and this weeks poll. Just how important is a service department in the appliance business? I do listen to comments and watch the polls.
FYI, the store offers in January will reflect your answers to last weeks question.
This should be interesting
The service department is one of two reasons I send my clients to a particular appliance store.
ReplyDeleteThe other reason is that the salesmen do not seem to be as "spiff driven" as most appliance stores.
Such behavior is very confusing to consumers until I explain what it's all about.
Then they understand perfectly.
Peggy