I never understood Columbus Day. How can someone discover something when people were already there? But it is interesting to see retailers usurp holidays as marketing opportunities: Presidents Day, Valentines Day, Memorial Day, Columbus Day, Veterans Day and Christmas, which is now defined as Halloween to roughly January 1.
If you want to time a sale properly, look for any holiday when Monday is a holiday. That's the key. Except of course for friends and family, Presidential stimuli (plural for a reason) and cash for clunkers.
In the meantime,in a recession understand as the consumer you have great power over people like me and huge industrial companies. Let's look at an example...
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