Now look at these two sconces...
The one on the left is a 15 watt incandescent...and the one on the right is a 5 watt fluorescent. You probably still hate fluorescent despite my pleas to think otherwise, but it does look better. This is a color rendering fluorescent, which has the same characteristics of an incandescent.
Now look at the benefits:
More light using 1/3 the energy
7 year lamp life versus 7 months for the incandescent
Less than 1/3 the heat output, which in a showroom of lights lowers the temperature and saves HVAC costs.
I want you to stop thinking about types of light in terms of light quality. Buy a bulb based on the Kelvin scale. Clean, white light is at 2500-3000 degress Kelvin, and poor lighting is 3500-5000 degrees.
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