26-1?

I was startled by our latest survey. 26-1 people said price was more important than financing. We may have no choice anyway. The free cash era is pretty much over.


The key to acquiring financing is asset basis. For consumers, the key asset is your home. With real estate appreciating, banks were willing to take risks(boy were they ever). With an uncertain real estate picture, banks are becoming almost too conservative. With pendulum swinging in this direction financing has becoming increasingly difficult.

So don't feel bad if you cannot acquire credit, because cash is king almost by default