Honest opinions about how to buy Appliances and Lighting.

Friday, August 13, 2010

The Renovators Dilemma

Have a look at this $3900+ Viking

Now look at this $1400 Maytag

They are actually the same refrigerator, but the viking has nicer doors, sides, etc. A few years ago, Viking launched their more affordable strategy to try to compete at lower prices with Electrolux and Thermador.

Here is the dilemma: The Viking name is better for resale, unless people know there is no difference.

If they know there is no difference, will they be more or less inclined to consider your property?

Or am I over thinking?


  1. Anonymous11:31 AM

    when you say same fridge -- do you mean same motor compressor energy use ??? we want a same as in the guts ---not the look do tell.