Have a look at this $3900+ Viking
Now look at this $1400 Maytag
They are actually the same refrigerator, but the viking has nicer doors, sides, etc. A few years ago, Viking launched their more affordable strategy to try to compete at lower prices with Electrolux and Thermador.
Here is the dilemma: The Viking name is better for resale, unless people know there is no difference.
If they know there is no difference, will they be more or less inclined to consider your property?
Or am I over thinking?