So we have this contest whereby you can win a kitchen full of Bosch appliances. Now, part of my day is spent looking at landing pages trying to deliver a better user experience.
I didn't think it was important until I attended a few seminars. People instinctively read information in a certain way, or so I thought.
Which one do you like better??
Did an A/B test through email and the answer will not surprise you.
BTW, we only have 29 entrants to win this.....so you have a 3% chance of winning versus .000000000000003% chance of winning Megabucks. Contest ends July 31, 2010.