For the first 14 years of my career, we were in a free standing Home Show in Boston. These events became too general in my opinion, and most have actually disappeared.
11 years ago, we remodeled the store (the first of 7 times and counting) with live products. Then the idea of live demos with chefs seemed like a logical extension. Customers also seem to need the most help with selections in February, because projects are starting or will be starting shortly.
So why not show people tons of choices and show these options working?
Thus the idea of the Yale Home Show was born.