Honest opinions about how to buy Appliances and Lighting.

Tuesday, January 19, 2010

What Happened to Casablanca?

A couple of statistics for you: 46% of people have moved away from premium brands and 31% are so satisfied with lesser brands, they will never return. Brands, whether SubZero, Yale, Walmart or Sears must have a distinct value proposition or they risk losing more customers than ever.

So much for business philosophy...

Now look at it in practice: Casablanca started when a gentlemen named Burton C. Burton (not a typo) bought and copied some fans from New Orleans and then designed a bunch more named after California towns like Capistrano, Panama and Estrada. He then launched an ambitious R&D program for controls, and created the Intellitouch and other revolutionary remote fan controls.

It was so ambitious that the company went bankrupt and changed hands a bunch of times. Flash forward 10 years, Casablanca is no longer original, just expensive. Simply because, they haven't invested into their company. Now, they are about to lose more market share due to ironically, design and price.

Let me show you:

Casablanca average $450-700 (with lights)

Competition $279-350

RIP Casablanca?

No comments:

Post a Comment