Two years ago, they launched GE Cafe with great new product and very different style. Special note to manufacturers and "branders" alike: People buy products first and labels second, and labels succeed only because of the product.
The success of GE can also be attributed to their new french door products. French doors are side by side refrigerators with a bottom freezer. So while Whirlpool, LG, and Frigidaire were focused elsewhere, GE stole the market with LED lighting, bigger sizes and more current styling.
Have a look at their best: The Profile PFSS9SKYSS
At approximately $2700, this is a little high subtract the all encompassing informational dispenser with just a regular one... and the scaled down piece is $350 less.