Honest opinions about how to buy Appliances and Lighting.

Monday, October 12, 2009

Columbus Day?

I never understood Columbus Day. How can someone discover something when people were already there? But it is interesting to see retailers usurp holidays as marketing opportunities: Presidents Day, Valentines Day, Memorial Day, Columbus Day, Veterans Day and Christmas, which is now defined as Halloween to roughly January 1.

If you want to time a sale properly, look for any holiday when Monday is a holiday. That's the key. Except of course for friends and family, Presidential stimuli (plural for a reason) and cash for clunkers.

In the meantime,in a recession understand as the consumer you have great power over people like me and huge industrial companies. Let's look at an example...

You are looking at some of Bosch's best appliance...approximately 25% cheaper than it was 2 years ago. Not bad.

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