Honest opinions about how to buy Appliances and Lighting.

Wednesday, January 07, 2009

The Perils of Growth

Want to hear an interesting story? Bosch is pretty much a new company to the US, having entered the market in the early 1990s. Their dishwasher was the first to be both quiet and affordable. They were the first to introduce style into the industry.

Bosch internal average growth projections was 62% per year. Think about that. Its like doubling your volume every 14 months. I think of the logistics, customer support, repair, warehousing and can only think of one word....chaos.

Somehow they managed. Until 2008. Now how do you grow in a shrinking market.

You cut the price....Have a look.

This is $3699 after $1100 in rebates....a savings of 23%.

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