Honest opinions about how to buy Appliances and Lighting.

Thursday, April 10, 2008

What You are Buying Now

We have always fought internally about our brand and its positioning in the marketplace. Are we an upscale store or more of a mid to upper generalist? Most family businesses run into this issue with the advent of very strong competition.

Personally, I have always thought any well run business can compete with any, chain any day. Our communication, supply lines and logistics are so much more compact and therefore more efficient. I know all 135 people in this company, hiring 135 is a hard enough chore without the need of hiring 135,000.

This blog, however, has never been about buying at Yale or local stores. You will decide that. We are more of a generalist, which serves us much better in a tough economy...Here is why:

Look at what you have buying:

Viking products...Super premium lines have been hit by 30-50%. Viking has improved by not increasing prices and downscaling some of the line. All of a sudden this line is strangely affordable


Laundry: Its a necessity. Recession or not. At $699 for a front load washer and dryer, the pricing with rebates has become increasingly attractive. New machines will save thousands of dollars simply by being much, more efficient

Green Laundry

Frigidaire: Two words, affordable steel

Affordable Steel

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