KitchenAid

KitchenAid dishwashers were originally manufactured by Hobart a commercial manufactured. KitchenAid was always the best product back in the day...Whirlpool acquired the line in 1988 and relaunched as a full line product.

Unfortunately, Whirlpool are factory people, not marketing people and KitchenAid became commoditized...Then the Europeans like Bosch started grabbing share based on quietness, metal tanks and overall fit and finish

Its funny how a brand can lose its appeal by doing nothing. In the late 1990s, KitchenAid relaunched the brand again with a metal tank and guess what quieter models. I really like this dishwasher as it also has more features and a evisserator instead of a filter like Bosch

Here is a funny (to me) stat.

KitchenAid dishwasher 1986 $599...





KitchenAid dishwasher 2009 $399 after rebate...