Upscale Frigidaire?

Frigidaire's story always intrigued me. They were actually part of GM until 1973ish and were renown for the quality of the product. One cannot help but appreciate the irony.

Anyway for the next 20 or so years, they meandered between owners and hit rock bottom, only to be purchased by Electrolux. I really like this company, simply because they realized a huge loss by shutting and modernizing plants only to be more successful later with better, less expensive product.

They were also the first company to mass manufacture stainless steel appliances and own significant share in this category to this day. Their cooking product has been excellent and really drives their brand. For GE it's refrigeration, Whirlpool would be laundry and for Bosch it's dishwashers.

Frigidaire's dishwashers have always been rather cheap and almost appendage to a Frigidaire kitchen.

Until now...Have a look







Integrated all stainless dishwasher at $499 after rebate.....very nice.