Paddle fans used to be a Southern thing (I lived in New Orleans I can say that). In the old days, people would buy a white fan and call it a day. Now paddle fans are part light fixture, part design statement and part mover of air.
Paddle fans do not actually lower temperature. They, however, produce a wind chill effect or perceived temperature on the skin. Think of wind chill in the winter. It feels much colder outside with the wind blowing. Reverse the blades in the winter and the heat is disbursed from the ceiling.
There seems to be a changing of the guard in the industry. Casablanca once dominated, but now MinkaAire, Fanimation and Hudson Valley manufacture great fans.
Have a Look...
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